Ahead of the June 2024 Nintendo Direct, we’re taking a look back at the company’s history of June and E3-centric events.
Though the industry has since moved on from E3, it was once the most consequential event of the year for video games. Long before publishers could disseminate news through social media channels and live streams, they traditionally reserved their biggest announcements and reveals for the expo, making it the stage for some of the most memorable moments in gaming history.
Among these is Nintendo’s E3 2004 press conference, a presentation that’s remembered fondly for introducing some notable games–and faces–to the gaming public. Given Nintendo’s precarious standing in the industry at the time, this particular E3 was a crucial moment for the company, a chance to dispel the gloom surrounding GameCube’s lagging sales and reaffirm that Nintendo still had what it took to compete in the increasingly crowded home console market. Not only did the presentation ultimately exceed fan expectations, it in many ways signaled the start of a new era for the company.
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