Jujutsu Kaisen’s ‘Naoya Hair Flip’ meme takes social media by storm, but what’s the big deal?
The crown for the first global meme of 2026 goes to anime studio Mappa for its work onJujutsu Kaisen season 3, specifically what the internet has dubbed the “Naoya Hair Flip.” In the two-episode premiere, the newly introduced Naoya Zenin uses his cursed technique to deliver an effortless superspeed beatdown on Choso, a former villain who’s quickly become one of protagonist Yuji’s closest allies. While one fist continues to pummel Choso, Naoya turns toward the camera and casually drags a free hand up over his head to tussle his own hair. Instantly, we understand that Naoya is vain, overpowered, and loves himself almost as much as he loves beating up cursed spirits. And the internet loves him for it.
