After Black Ops 7 Disappoints, Xbox Boss Says Annual Call Of Duty Releases Are “Really Difficult”
This hasn’t been the best year for Call of Duty, with sales for Black Ops 7 faltering compared to 2024’s Black Ops 6. Xbox Game Studios head Matt Booty touched on this year’s installment of the military shooter series, and although he didn’t address sales numbers directly, he did acknowledge the hardships of the franchise’s annual model.
Speaking to Variety, Booty said that “shipping a major franchise like clockwork every year is a really difficult task, and I’m really proud of what the team did to move the franchise forward in that way.”
A new Call of Duty game has been released every year since the franchise’s beginning in 2003, and it doesn’t appear that Xbox-owned publisher Activision will stop this pattern any time soon. The only change to the release model is that the series will no longer release back-to-back installments of the same subseries, as Modern Warfare and Black Ops have both done.
