Embracer CEO Lars Wingefors has commented on the possibility of raising the price of major games from the industry standard of $70 to something above that. Speaking to GI.biz, Wingefors said the video game industry is no different than other businesses in that inflation and production costs continue to rise.
Wingefors said it’s been “hard” to increase price for premium games in the console and PC space, and due to this, “the margin to success is less.” Prices beyond $70 for new game releases is not out of the realm of possibility, Wingefors said, and it might take one company being a first-mover and seeing how the market responds.
“The reality is no one has tried it. If you create an enormous RPG, for example, with 100 or 150 hours of gameplay, very polished and a unique experience, would the consumer be willing to pay more? If they would, they would have more products potentially coming to market. But no one tried it,” he said.
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