GTA Parent Company Boss On State Of AAA Games: “It’s Hard And Getting Harder”
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Take-Two boss Strauss Zelnick has commented on the state of the AAA video game market, saying “it’s hard and getting harder.” He gave this answer in response to a question from GI.biz about what he perceives to be the challenges of the AAA space today, against the backdrop of games like Star Wars: Outlaws coming up short in terms of financial performance.
“I think it’s hard and it’s getting harder. And that’s true of all entertainment businesses as they begin to mature,” he said. “The quality threshold that the consumer demands always goes up.”
Zelnick claimed Take-Two is uniquely positioned to succeed in this challenging market because its core goals are to be the “most creative, the most innovative, and the most efficient company in the entertainment industry.”
