Strauss Zelnick, the CEO of Rockstar Games parent company Take-Two, has weighed in with his thoughts on how new technology like generative AI could impact the video game industry. Speaking at the TD Cowen Technology, Media, and Telecom Conference, Zelnick said generative AI will absolutely shake up how games are made, but it will not reduce employment levels.
“Generative AI will allow us to do a bunch of things more efficiently, so we’ll turn out attention to other things. Those other things will probably still be costly and time-consuming,” he said. “I don’t think for a minute that generative AI is going to reduce employment. That’s crazy. That’s actually crazy. It’s not going to make people irrelevant. It’s going to change the nature of certain forms of employment. And that’s a good thing.”
As an example, Zelnick said in the 1870s, around 65-70% of the US population made their living in the agriculture business. Today, that number is around 1-2%. People aren’t working those jobs as much these days because people don’t generally enjoying getting their hands dirty (and increasingly farmers don’t either, Zelnick said, pointing to advancements in automation in the farming business).
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