Disney has already said its password-sharing crackdown for Disney+ will begin this summer, and now we know more about when. CEO Bob Iger told CNBC that the company’s first push to crack down on password-sharing will begin in June. The effort will start small in a few unspecified places and grow to more countries and markets before the end of 2024.
“In June, we’ll be launching our first real foray into password-sharing [crackdown], in just a countries and few markets, but then it will grow significantly with a full rollout in September,” Iger said.
When the crackdown begins, Disney+ members will be able to pay an additional fee to provide access to those outside their home, which is also how it works with Netflix. Similarly, Netflix launched its own password-sharing crackdown in a few smaller markets before expanding it to the US and other parts of the world. Iger told CNBC that Netflix is the “gold standard” in the streaming business, so it’s not a big surprise to see Disney take from Netflix’s playbook.
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