Following last year’s summer smash hit Barbie, Mattel and Universal Pictures have announced they are working on a live-action Monster High movie based on the popular teenage girl fashion doll brand.
Monster High, first introduced in 2010, centers on the daughters of well-known monsters and their keen taste in fashion. For instance, the daughters of Dracula, Frankenstein, and the Mummy go by Draculaura, Frankie Stein, and Cleo de Nile, respectively. The live-action Monster High film is being produced and written by Academy Award-winning screenwriter Akiva Goldsman. Goldsman’s producer and writer credits include A Beautiful Mind, Batman & Robin, and Star Trek: Strange New Worlds.
“Monster High helps fans discover the great beauty in being true to yourself and celebrates the unique sensibilities at the core of who we are as individuals,” Robbie Brenner, president of Mattel Films, wrote in a press release. “We’re proud to partner with Universal Pictures and the brilliant Akiva Goldsman to usher this important message to audiences worldwide.”
This isn’t the first time the fashion doll brand has crossed over into different mediums. In the past, Monster High has received a YouTube animated web series, TV specials, animated movies, and a slew of video games for the Nintendo DS.
“I’ve been fascinated by Monster High since my daughters were obsessed with the dolls as kids,” Goldsman wrote. “I’m thrilled to once again join forces with Robbie Brenner and our friends at Mattel to help bring this iconic property to life.”
Toward the end of Mattel’s press release, the toy company teased a cavalcade of feature films in development. Here’s a list of Mattel-branded toys you can expect in the not-too-distant future:
American GirlBarneyHot Wheels Bob the BuilderMagic 8 BallMajor Matt JacksonMasters of the UniverseMatchbox Polly PocketRock ‘Em Sock ‘Em RobotsThomas & FriendsUNOView-MasterWishbone
“Mattel Film’s vision is to collaborate with leading filmmakers to make standout quality movies based on our iconic brands that will resonate in culture and appeal to global audiences,” Mattel wrote.
Hopefully, Monster High and Mattel Film’s catalog of upcoming projects will yield a modicum of the financial success of Margot Robbie’s Barbie movie.
Isaiah Colbert is a freelance writer for IGN. You can follow them on Twitter @ShinEyeZehUhh.
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