Pokemon Go Director Says Players’ Data Won’t Be Sold, No Intrusive Ads
Estimated reading time: 2 minutes
Earlier this month, Saudi Arabian-owned mobile developer Scopely confirmed that it’s buying the gaming division of Niantic, the developer behind Pokemon Go and other hit mobile games. It was a $3.5 billion deal, and one of the largest gaming buyouts in history. But for any fans who are worried about Scopely imposing certain unwanted changes on Pokemon Go, the game’s senior director, Michael Steranka, wants to assure them that won’t be the case.
While speaking with Polygon, Steranka indicated that he’s spent months talking with Scopely’s team, and he related that they don’t want to rock the boat of Pokemon Go’s success. For example, he indicated that Steranka won’t shift the game from a free-to-play model, or force intrusive ads into the experience.
“[Intrusive ads are] not happening in Pokemon Go–not now, not ever,” said Steranka. “Again, Scopely really recognizes how unique this game is, and they’ve told us themselves that they would be foolish to try to change the recipe of what’s made this such a huge hit and a success. So yeah, absolutely not. We will not be building into our games any type of obtrusive ads or anything like that. I just really want to reiterate Scopely as a company, the way that they operate is they give all of their teams the agency to make the decisions that’s right for their games. And that is not something that we feel would ever be right for Pokemon Go.”
