Take-Two Boss Says Video Game Prices Have Been Coming Down For The Past 20 Years
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Take-Two boss Strauss Zelnick has discussed the hot-button issue of pricing in the video game industry, saying prices have consistently gone down over the years, adjusted for inflation, while also claiming the company is not attempting to nickel and dime players to maximize profits.
Speaking to GI.biz, Zelnick said his ambition is for people who buy Take-Two’s games to feel like they’re coming out ahead in terms of the value proposition.
“Our job is not to turn a consumer upside down, shake them, and see how much change comes out of their pockets. Our job is to create the very best entertainment. If we do that, the revenue will take care of itself,” he said.
