Why Did XDefiant Fail? Game Director Weighs In As He Quits Gaming Industry
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Ubisoft’s multiplayer shooter XDefiant has officially closed down, and now game director Mark Rubin has announced he’s leaving the games industry overall. He also discussed what he believes went wrong with the game, including claiming that Ubisoft gave the game “little to no marketing” and that Ubisoft didn’t give the team enough resources to help it succeed after launch.
In a post on social media, Rubin said, “It’s a sad day for fans of XDefiant and for all the passionate devs that worked so hard on this game.” He said he thanks fans for playing and promoting it. “Every voice mattered,” he said.
“I would say something remarkable happened with this game in that although we had very little marketing, we still had the fastest acquisition of players in the first few weeks for a Ubisoft title just from you guys all talking about and promoting the game,” Rubin said.
