Activision Announces New Studio Making “All-New Franchise”

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Activision, the gaming giant behind Call of Duty, has announced a new studio based in Europe–Elsewhere Entertainment–that is creating an “all-new franchise.” This will be a “narrative-based IP,” but the company did not confirm any further details on the project.

GameSpot understands this will not be a new Call of Duty project and that the team has been working quietly on the game for some time. Activision investing in a non-sequel or franchise extension is a big move, as the company has in recent years tripled down on Call of Duty.

Elsewhere Entertainment, based in Warsaw, Poland, is Activision’s second studio in Poland, joining the Infinity Ward team in Krakow. Resources from Activision’s US teams are working with Elsewhere.

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