Call of Duty: Black Ops 6 will launch on Xbox Game Pass, meaning subscribers can play the game at no extra cost. This is a big change for the series, and many are wondering how it will all shake out for consumers and for the Xbox business. All of this remains to be seen, but analyst Piers Harding-Rolls has now weighed in with his thoughts on how the move could shake things up, including how the move could be a “concern” for Sony.
He said in a piece published on GI.biz that Black Ops 6 on Game Pass will encourage people to sign up for Game Pass and bring lapsed subscribers back into the fold, and that most of the new subscribers will sign up for Game Pass Ultimate or PC Game Pass.
Putting a big game like Black Ops 6 on Game Pass will no doubt be “expensive” for Microsoft, Harding-Rolls said, but it could be a smart move in the long run. The analyst outlined a number of reasons for how putting Black Ops 6 on Game Pass could lead to an uptick in revenue, starting with how it could drive upsell to the more Game Pass Ultimate from Game Pass Console to increase the average revenue per user.
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