EA are thinking about inserting adverts into games – but don’t worry, it’ll be “very thoughtful”

The last few weeks I’ve been watching quite a few YouTube videos (thanks, Evo Japan), and noticing that adverts during videos a) seem to pop up every 30 seconds or so and b) then last for an unskippable 30 to 60 seconds. My frustration with being bombarded by YouTube ads in videos for which I pay nothing to watch – meaning that I understand the necessity for ads of some kind to support creators and pay server bills – came to mind as I read about EA’s plans to explore inserting advertising into games, which I pay up to £70 a pop to play.

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