Nintendo pledges “action” over inappropriate use of its characters so players “not made to feel uncomfortable”

Nintendo has responded to concern over the inappropriate use of its characters online and said it would take “appropriate action” against anything that would make some players “feel uncomfortable”.

Nintendo president Shuntaro Furukawa was recently questioned by a shareholder who said they had “come across cases on social media where Nintendo IP and games are used inappropriately”. This “inappropriate” use of Nintendo’s characters “poses the risk of damaging” the company’s brand, the question continued – so what was Nintendo planning to do about it?

In response, Furukawa said Nintendo’s management policy was to “bring smiles through entertainment” (but presumably not the kind of smiles generated by “inappropriate” use).

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